Ruben joined Pamoja Africa e. V. in 2023 and focuses on the website and the technology behind it through his company Hove ICT . Using modern IT solutions he removes barriers for communicating with the world, and helps more people discover the organisation as well as better understand its projects and goals. On a personal level the involvement allows him to expose himself to, and better understand a perspective of life which is rarely found in the West. All this with the end goal in mind of supporting the children’s home Maua Villa.